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Business Research Methodology

Research Process and Methods

Sergey K Aityan author

Format:Hardback

Publisher:Springer Nature Switzerland AG

Published:20th Dec '21

Should be back in stock very soon

Business Research Methodology cover

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

ISBN: 9783030768560

Dimensions: unknown

Weight: unknown

518 pages

1st ed. 2022