Business Research Methodology
Research Process and Methods
Format:Hardback
Publisher:Springer Nature Switzerland AG
Published:20th Dec '21
Should be back in stock very soon
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
ISBN: 9783030768560
Dimensions: unknown
Weight: unknown
518 pages
1st ed. 2022