Product Innovation Management
Intelligence, Discovery, Development
Stefano Biazzo author Roberto Filippini author
Format:Paperback
Publisher:Springer Nature Switzerland AG
Published:3rd Jul '22
Currently unavailable, and unfortunately no date known when it will be back
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.
The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.
ISBN: 9783030750138
Dimensions: unknown
Weight: unknown
194 pages
1st ed. 2021