Political Parties and Campaigning in Australia

Data, Digital and Field

Glenn Kefford author

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:17th Feb '22

Currently unavailable, and unfortunately no date known when it will be back

Political Parties and Campaigning in Australia cover

Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.

ISBN: 9783030682361

Dimensions: unknown

Weight: unknown

217 pages

1st ed. 2021