The Marketing of Children’s Toys
Critical Perspectives on Children’s Consumer Culture
Rebecca C Hains editor Nancy A Jennings editor
Format:Paperback
Publisher:Springer Nature Switzerland AG
Published:1st Apr '22
Currently unavailable, and unfortunately no date known when it will be back
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
ISBN: 9783030628833
Dimensions: unknown
Weight: unknown
304 pages
1st ed. 2021