The Value of Luxury

An Emerging Perspective

Beata Stępień author

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:13th Oct '21

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

The Value of Luxury cover

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.


ISBN: 9783030512200

Dimensions: unknown

Weight: 600g

431 pages