Augmented Reality and Virtual Reality

Changing Realities in a Dynamic World

Timothy Jung editor M Claudia tom Dieck editor Philipp A Rauschnabel editor

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:25th Mar '21

Currently unavailable, and unfortunately no date known when it will be back

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Augmented Reality and Virtual Reality cover

This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry.

The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

“The book is successful in introducing a broad array of concepts that are relevant to AR and VR research. … This book serves as a good resource to those who are interested in doing AR and VR research and those who are interested in applying them in practice as the book covers a wide range of concepts and industries and would be a great reference book.” (Tsz‑Wai Lui, Information Technology & Tourism, Vol. 23, 2021)

ISBN: 9783030378714

Dimensions: unknown

Weight: 646g

409 pages

1st ed. 2020