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Cultural Studies of LEGO

More Than Just Bricks

Sharon R Mazzarella editor Rebecca C Hains editor

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:6th Dec '19

Currently unavailable, and unfortunately no date known when it will be back

Cultural Studies of LEGO cover

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.

ISBN: 9783030326630

Dimensions: unknown

Weight: unknown

357 pages

1st ed. 2019