Donald Trump and the Branding of the American Presidency
The President of Segments
Format:Hardback
Publisher:Springer Nature Switzerland AG
Published:31st Oct '22
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£39.99(9783030304980)
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.
ISBN: 9783030304959
Dimensions: unknown
Weight: unknown
235 pages
1st ed. 2022