The Artification of Luxury Fashion Brands

Synergies, Contaminations, and Hybridizations

Marta Massi editor Alex Turrini editor

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:26th Aug '21

Currently unavailable, and unfortunately no date known when it will be back

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The Artification of Luxury Fashion Brands cover

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

ISBN: 9783030261238

Dimensions: unknown

Weight: unknown

166 pages

1st ed. 2020