The Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
Marta Massi editor Alex Turrini editor
Format:Paperback
Publisher:Springer Nature Switzerland AG
Published:26th Aug '21
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£54.99(9783030261207)
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
ISBN: 9783030261238
Dimensions: unknown
Weight: unknown
166 pages
1st ed. 2020