Understanding Luxury Fashion
From Emotions to Brand Building
Teresa Sádaba editor Isabel Cantista editor
Format:Hardback
Publisher:Springer Nature Switzerland AG
Published:19th Nov '19
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£129.99(9783030256562)
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
ISBN: 9783030256531
Dimensions: unknown
Weight: 529g
284 pages
1st ed. 2020