Eurasian Business Perspectives
Proceedings of the 24th Eurasia Business and Economics Society Conference
Mehmet Hüseyin Bilgin editor Hakan Danis editor Ender Demir editor Ugur Can editor
Format:Paperback
Publisher:Springer Nature Switzerland AG
Published:15th Aug '20
Currently unavailable, and unfortunately no date known when it will be back
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
ISBN: 9783030186548
Dimensions: unknown
Weight: unknown
181 pages
1st ed. 2019