Eurasian Business Perspectives

Proceedings of the 24th Eurasia Business and Economics Society Conference

Mehmet Hüseyin Bilgin editor Hakan Danis editor Ender Demir editor Ugur Can editor

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:15th Aug '20

Currently unavailable, and unfortunately no date known when it will be back

Eurasian Business Perspectives cover

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.


ISBN: 9783030186548

Dimensions: unknown

Weight: unknown

181 pages

1st ed. 2019