From Art to Marketing
The Relevance of Authenticity to Contemporary Consumer Culture
Format:Hardback
Publisher:Springer Nature Switzerland AG
Published:10th Mar '23
Should be back in stock very soon
Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.
ISBN: 9783030170073
Dimensions: unknown
Weight: unknown
151 pages
1st ed. 2023