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From Art to Marketing

The Relevance of Authenticity to Contemporary Consumer Culture

Marta Massi author

Format:Hardback

Publisher:Springer Nature Switzerland AG

Published:10th Mar '23

Should be back in stock very soon

From Art to Marketing cover

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

 

 

 

ISBN: 9783030170073

Dimensions: unknown

Weight: unknown

151 pages

1st ed. 2023