Fashion Communication in the Digital Age

FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019

Lorenzo Cantoni editor Nadzeya Kalbaska editor Teresa Sádaba editor Francesca Cominelli editor

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:14th Aug '20

Currently unavailable, and unfortunately no date known when it will be back

Fashion Communication in the Digital Age cover

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

ISBN: 9783030154387

Dimensions: unknown

Weight: unknown

300 pages

1st ed. 2019