Fashion Communication in the Digital Age
FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
Lorenzo Cantoni editor Nadzeya Kalbaska editor Teresa Sádaba editor Francesca Cominelli editor
Format:Paperback
Publisher:Springer Nature Switzerland AG
Published:14th Aug '20
Currently unavailable, and unfortunately no date known when it will be back
This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
ISBN: 9783030154387
Dimensions: unknown
Weight: unknown
300 pages
1st ed. 2019