Smart Retailing
Technologies and Strategies
Charles Dennis author Eleonora Pantano author
Format:Hardback
Publisher:Springer Nature Switzerland AG
Published:12th Mar '19
Currently unavailable, and unfortunately no date known when it will be back
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
ISBN: 9783030126070
Dimensions: unknown
Weight: unknown
109 pages
1st ed. 2019