Leading Pharmaceutical Innovation
How to Win the Life Science Race
Gerrit Reepmeyer author Oliver Gassmann author Alexander Schuhmacher author Max von Zedtwitz author
Format:Paperback
Publisher:Springer Nature Switzerland AG
Published:12th Jan '19
Currently unavailable, and unfortunately no date known when it will be back
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
ISBN: 9783030097820
Dimensions: unknown
Weight: 454g
179 pages
Softcover reprint of the original 3rd ed. 2018