Leading Pharmaceutical Innovation

How to Win the Life Science Race

Gerrit Reepmeyer author Oliver Gassmann author Alexander Schuhmacher author Max von Zedtwitz author

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:12th Jan '19

Currently unavailable, and unfortunately no date known when it will be back

Leading Pharmaceutical Innovation cover

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

ISBN: 9783030097820

Dimensions: unknown

Weight: 454g

179 pages

Softcover reprint of the original 3rd ed. 2018