Leading Pharmaceutical Innovation
How to Win the Life Science Race
Gerrit Reepmeyer author Oliver Gassmann author Alexander Schuhmacher author Max von Zedtwitz author
Format:Paperback
Publisher:Springer Nature Switzerland AG
Published:12th Jan '19
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£69.99(9783319668321)
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
ISBN: 9783030097820
Dimensions: unknown
Weight: 454g
179 pages
Softcover reprint of the original 3rd ed. 2018