Open Innovation Business Modeling

Gamification and Design Thinking Applications

João Leitão author

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:24th Jan '19

Should be back in stock very soon

Open Innovation Business Modeling cover

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.


ISBN: 9783030082116

Dimensions: unknown

Weight: unknown

127 pages

Softcover reprint of the original 1st ed. 2019