Open Innovation Business Modeling
Gamification and Design Thinking Applications
Format:Paperback
Publisher:Springer Nature Switzerland AG
Published:24th Jan '19
Should be back in stock very soon
This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.
ISBN: 9783030082116
Dimensions: unknown
Weight: unknown
127 pages
Softcover reprint of the original 1st ed. 2019