Start-up
A Practical Guide to Starting and Running a New Business
Format:Paperback
Publisher:Springer Nature Switzerland AG
Published:28th Dec '18
Currently unavailable, and unfortunately no date known when it will be back
Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.
Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools.ISBN: 9783030068714
Dimensions: unknown
Weight: unknown
146 pages
Softcover reprint of the original 2nd ed. 2019