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The Great Facilitator

Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

Marko Sarstedt editor Barry J Babin editor

Format:Hardback

Publisher:Springer Nature Switzerland AG

Published:25th Mar '19

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The Great Facilitator cover

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.

ISBN: 9783030060305

Dimensions: unknown

Weight: unknown

212 pages

1st ed. 2019