The Great Facilitator
Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
Marko Sarstedt editor Barry J Babin editor
Format:Hardback
Publisher:Springer Nature Switzerland AG
Published:25th Mar '19
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This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.
ISBN: 9783030060305
Dimensions: unknown
Weight: unknown
212 pages
1st ed. 2019