Nordic Consumer Culture
State, Market and Consumers
Jacob Ostberg editor Soren Askegaard editor
Format:Hardback
Publisher:Springer Nature Switzerland AG
Published:21st Mar '19
Currently unavailable, and unfortunately no date known when it will be back
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
ISBN: 9783030049324
Dimensions: unknown
Weight: unknown
332 pages
1st ed. 2019