Brave Work in the Age of Climate Change
A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times
Format:Paperback
Publisher:Springer Nature Switzerland AG
Publishing:27th Apr '25
£64.99
This title is due to be published on 27th April, and will be despatched as soon as possible.
![Brave Work in the Age of Climate Change cover](https://cdn.theportobellobookshop.com/img/9783030002923.jpg)
Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment? Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.
ISBN: 9783030002923
Dimensions: unknown
Weight: unknown
200 pages
2022 ed.