Design Genius

Through a series of discussions with leading designers, Design Genius explores the tools and inspiration behind some of the world's finest design ideas.

Explores the tools that visual communicators can use to facilitate imaginative thinking. This title exposes readers to ways of approaching the design process to help them to develop their powers of creative problem solving. It explains rules, theory, practice, techniques and visual curiosities that are designed to engage, provoke and inspire.Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire. Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills.