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Managing Networks in International Business

M Forsgren author J Johanson author

Format:Hardback

Publisher:Gordon & Breach Science Publishers SA

Published:14th Jan '92

Currently unavailable, and unfortunately no date known when it will be back

Managing Networks in International Business cover

The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.

ISBN: 9782881245053

Dimensions: unknown

Weight: 544g

272 pages