Managing Networks in International Business
M Forsgren author J Johanson author
Format:Hardback
Publisher:Gordon & Breach Science Publishers SA
Published:14th Jan '92
Currently unavailable, and unfortunately no date known when it will be back
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
ISBN: 9782881245053
Dimensions: unknown
Weight: 544g
272 pages