ORDER

Exploring urban life, ORDER examines how advertising shapes human behavior through street photography, revealing deeper connections between visuals and reality.

The book ORDER presents a comprehensive exploration of a project conducted between 2014 and 2019 across various megacities worldwide. This work delves into the intricate relationship between advertising imagery and human behavior in urban environments. By employing the classic technique of street photography, Óscar Monzón captures unaltered scenes that reflect the dynamic interplay between individuals and the pervasive ads that surround them.

Monzón's approach goes beyond mere documentation; he seeks to extract moments and spaces that resonate with the visual language of the advertisements. Through a careful selection of gestures and compositions, he creates a dialogue between the captured realities and the commercial messages that often dominate urban landscapes. This juxtaposition reveals alternative interpretations and consequences of these ubiquitous images, inviting viewers to reconsider their impact on daily life.

As the narrative unfolds in ORDER, the advertisements emerge as animated elements within the scenes, contributing to the overall story. They are not merely background details but integral parts of the urban experience, prompting reflection on how these visuals shape perceptions and interactions. Monzón's work challenges us to engage critically with the world around us, highlighting the complex layers of meaning embedded in our environments.