Paolo Martin

The world of automotive design knows the name of Paolo Martin, who is, no doubt, one of Italy’s design greats. Not only has he designed some of the most important milestone cars from the 1960s and the 1970s, such as the Fiat 130 Coupé, the Lancia Beta Montecarlo and the Ferrari Modulo, but he has also been the creative mind behind several landmark motorcycle and scooter designs for Benelli, Gilera, Moto Guzzi and Piaggio, as well as several beautiful boats, industrial products, and even a typewriter. One of Italy’s most prolific designers, Paolo Martin writes about his life, his designs, his thinking, and his design philosophy in Paolo Martin: Visions in Design.