Scaling People
Tactics for Management and Company Building
Format:Hardback
Publisher:Stripe Matter Inc
Published:20th Apr '23
Should be back in stock very soon
Marketing
- Targeted pre-publication mailing to influential founders, VCs, executives, and senior leaders at technology companies and high-growth startups, including a signed note from Claire
- Creation of promotional material such as excerpt PDFs, bookmarks, and promotional images and video for pre-publication distribution online, to influencers, and at speaking events
- Galley and advance copy mailing to the author’s and Stripe’s network of influential founders, executives, VCs, and senior leaders at technology companies and high-growth startups
- Promotion on Stripe Press and Stripe social media channels, including paid performance marketing
- Promotion in the Stripe Press newsletter
- Cross-promotion at internal and external Stripe events
- Initial print run of 20,000 copies
- Outreach campaign targeting coverage in top newspapers, magazines, podcasts, broadcast, and digital media focused on business, leadership, management, finance, and technology, supported by Fortier PR
- Landed feature in Fortune (February 8, 2023)
- Article authored by Claire Hughes Johnson will publish in HBR Ascend on March 7, 2023
- Confirmed launch-week excerpts in Fast Company, CNBC Make It, Rotman Management Magazine
- Confirmed podcast interviews with Bloomberg Businessweek, First Round In Depth, The Business of Learning, Grit, Coaching for Leaders
- Confirmed interviews with Quartz, Financial Times Working It newsletter, Leaders Magazine
- Confirmed speaking engagements at SXSW, McKinsey Author Talks, Talks at Google, Ivy
- Pending media interest from Financial Times, Forbes, VentureBeat, The Information, NPR Marketplace, Wall Street Journal
- Claire Hughes Johnson speaking with Laurene Powell Jobs at a book launch event hosted in partnership with CapitalG (Alphabet’s venture growth fund) and Emerson Collective in San Francisco
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people.
A leader at both Google and Stripe from their early days, Claire Hughes Johnson has worked with founders and company builders to try to replicate their success. The most common questions she’s asked are not about business strategy—they’re about how to scale the operating structures and people systems of a rapidly growing startup.
Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry. Scaling People includes dozens of pages of worksheets, templates, exercises, and example documents to help founders, leaders, and company builders create scalable operating systems and lightweight processes that really work.
Implementing effective leadership and management practices takes effort and discipline, but the reward is a sustainable, scalable company that’s set up for long-term success. Scaling People is a detailed roadmap for company builders to put the right operating systems and structures in place to scale the most important resource a company has: its people.
“Claire Johnson gave me some of the best feedback of my career: ‘You don’t ask for help often enough.’ Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice you need is in Scaling People. You are going to pull this book off your shelf over and over!"
—Kim Scott, author of Radical Candor and Just Work
“The practical guide to running a world-class organization… Claire has demystified how you run a large, high-performance organization, with clear concepts and practical templates that you can start implementing today.”
—Jason Citron, founder and CEO of Discord
“I was excited to learn that Claire Hughes Johnson has taken her many years of operating excellence from Stripe and Google and distilled it into a new book. Scaling People is a key book to be added to the shelf of any people leader and manager.”
—Elad Gil, entrepreneur, investor, and author of High Growth Handbook
“Scaling People is approachable, entertaining, and exceptionally useful, with lots of heart and humor. Claire leverages her years of unparalleled experience to provide a deeply helpful resource to read and revisit again and again.”
—Aileen Lee, founder and managing partner of Cowboy Ventures
“Through the entire history of startups and entrepreneurship, the world expects founders and young executives to succeed and thrive as their company grows larger and larger. Yet no one takes the time to give them the skills and processes that are necessary to achieve great leadership. Now someone has—hats off to Claire Johnson for writing Scaling People.”
—Bill Gurley, general partner at Benchmark
“If you want to scale your business from 10 people to 10,000 without losing the things that make it special, Scaling People is the handbook you need.”
—Ravi Gupta, former CFO and COO of Instacart, general partner at Sequoia Capital
“There’s a lot of reinventing the wheel in a startup environment. Scaling People offers strong frameworks, sound advice, and tried-and-true processes that any company can use to build stronger foundations and sustainable success.”
—Reid Hoffman, co-founder of LinkedIn, partner at Greylock, host of Masters of Scale
“Claire Hughes Johnson is the ultimate operator. She distills two decades of management and leadership expertise into one accessible volume with real-world examples and actionable guidance. Scaling People proves that it’s possible to operate in a high-growth environment while simultaneously focusing on and caring about developing people—and that doing so also leads to a fundamentally stronger business.”
—Mallun Yen, founder of Operator Collective
“Everything you need to know about building and scaling a company, being an exceptional leader and manager, and getting the best out of your people in one empathetic and enjoyable package—with easy-to-use worksheets and templates to boot.”
—Frances Frei, author of Uncommon Service and Unleashed, professor at Harvard Business School
“Claire Hughes Johnson has been in the catbird seat at two companies: Google and Stripe. She participated in Google's transformative journey in the decade following its IPO. Since then, she has helped Stripe develop from a two-floor office into a global, multibillion-dollar infrastructure company on which millions of businesses depend. Two eras, two companies—one Claire.”
—Michael Moritz, partner at Sequoia Capital
ISBN: 9781953953216
Dimensions: unknown
Weight: unknown
480 pages