Weeds Tavern

• Pitch for local Chicago media coverage, including Chicago Tribune, Chicago Reader, WGN Radio, Chicago Tonight
• Pitch for podcast interviews, targeting art and latino-interest shows
• Local bookstore appearances (Chicago, IL)
• Promotion on social media, including Instagram, Facebook, and Twitter
• E-newsletter promotion
• Chicago launch event on publication

Before the days of social media and the internet, Weeds Tavern’s host and bartender Sergio Mayora attracted a loyal, diverse, and eclectic crowd to the bar with his unique and vibrant collage poster art promoting the tavern. 

These advertisements were singular cut-and-paste works of art. From 1988’s “Weed’s Pollution Night” to 2004’s poetry night “Making America Safe in the War Against Censorship,” many of Mayora’s posters predicted the world we are living in today. 

Echoing the bright colors and catchy phrases of Mayora’s poster art, Weeds Tavern: Poster Art by Sergio Mayora collects over 40 of these iconic posters that once adorned the phone booths and streetlamps of Chicago’s streets. Featuring text by celebrated Chicago journalist Dave Hoekstra and a foreword by award-winning actor and Weeds patron Michael Shannon, this book is sure to delight both those who frequented Weeds and those who wish they could have been part of the magic.