When Do You Feel Free?

• National print and broadcast publicity outreach
• Pitch for radio and podcast interviews
• Targeted marketing to influential photography and culture bloggers
• Co-promotion with wellness platform Live Better (40k subscribers)
• Local bookstore appearances (San Francisco, CA) 
• Promotion on social media, including Instagram, Facebook, Twitter, and TikTok 
• E-newsletter promotion

Photographer Ryland Hormel traveled across the United States from Alaska to Florida, asking people “When do you feel free?” Respondents wrote down their answers on 3” x 5” index cards, then had their photographs taken with Hormel’s vintage Leica M6 analog camera.
When Do You Feel Free? is a collection of over 100 hand-written responses, alongside photographs that put the answers in context. The pages contain answers of photographs of recent immigrants, former convicts, fishermen, cowboys—that all come together to create a collective conversation about freedom through the fragmented perspectives of individuals across America. When Do You Feel Free? makes the reader realize freedom isn’t a location, but a state of mind, one that can be uncovered at any time.