The Handcarved Bowl

Publicity • Author to appear and demo at Lee Valley and other retail outlets. • National print media: Woodcraft Magazine – 125,000 circ.; Fine Woodworking – 160,000 circ.; Woodworker’s Journal – 140,000 circ.; Woodshop News – 52,000 circ.; Canadian Woodworker – 110,000 circ., Popular Mechanics – 500,000 circ. • Blogs targeting woodworking such as: Rosewood Studio, The Unplugged Woodworker, The Wood Whisperer, Close Grain, Modern Woodworker’s Association, Woodworking for Mere Mortals, The Drunken Woodworker, American Craftsman Workshop, Woodcraft, Canadian Woodworking, Fine Woodworking Knots, Matt’s Basement Workshop, Stumpy Knubs • AIM Media will feature an email blast on the book to over 200,000 subscribers • Lee Valley Tools will feature book; email blasts to 200,000 subscribers • Social Media promotion through: Instagram -- @danielle_rose_byrd and on TikTok @daniellerosebyrd • Advertising: Print in Canadian Woodworker, Woodcraft Magazine, Publishers Weekly, Library Journal; Woodworker’s Journal, Popular Woodworking, Canadian Woodworking; Online advertising on Fine Woodworking, Canadian Woodworker, Woodcraft.com, The Wood Whisperer and other top blogs, Publishers Weekly, Shelf Awareness • Promotion on daniellerosebyrd.com and in person at various locations as Covid restrictions loosen. • Website publicity and book give-away on: The Wood Whisperer, Fine Woodworking.com, Woodworking for Mere Mortals, Woodworker’s Journal, Canadian Woodworker.com, American Craftsman Workshop, and other top 50 websites. • Niche marketing to: various woodworking schools, Attendees of The Woodworking Shows, Woodworking In America Conference, Maker Faires, Modern Woodworking Association Events/Symposiums • Email blasts to nationwide woodworking clubs

The Handcarved Bowl provides step-by-step photos and directions for every stage of the bowlcarving process that will appeal to everyone from beginning woodworkers to seasoned carvers. Carving wooden bowls by hand may appear to be just a romantic notion (don’t worry, it’s that too), but there’s also lots to learn about this natural material and unique process that will be undoubtedly serve you for every future woodworking project, no matter the tools or methods used. Bowl carving gives unparalleled insight to the basic properties of wood behavior, intimate knowledge of how tool edges interact with different grain, and the importance of learning to reframe failure as one of the keys of building deep understanding. The Handcarved Bowl is the beginning of many projects, not just the three designs outlined here in step-by-step instructions, and both seasoned woodworkers and beginners alike will find the inherent value of carving using these methods. Along the way you’ll learn tips and tricks that will keep you safe, help you make informed decisions about your own designs, and give you the confidence to take your work in any direction you’d like.