Projects from the Minimalist Woodworker

Publicity • Author to appear and demo at Lee Vallen and other retail outlets. • National print media: Woodcraft Magazine – 125,000 circ.; Fine Woodworking – 160,000 circ.; Woodworker’s Journal – 140,000 circ.; Woodshop News – 52,000 circ.; Canadian Woodworker – 110,000 circ., Popular Mechanics – 500,000 circ. • Blogs targeting woodworking such as: Rosewood Studio, The Unplugged Woodworker, The Wood Whisperer, Close Grain, Modern Woodworker’s Association, Woodworking for Mere Mortals, The Drunken Woodworker, American Craftsman Workshop, Woodcraft, Canadian Woodworking, Fine Woodworking Knots, Matt’s Basement Workshop, Stumpy Knubs • The Minimalist Woodworker website will feature book; email blasts to 20,000 subscribers • AIM Media will feature an email blast on the book to over 200,000 subscribers • Lee Valley Tools will feature book; email blasts to 200,000 subscribers • Rosewood Studio website will feature book; email blasts to 50,000 subscribers • Social Media promotion through: Facebook & Twitter • Advertising: Print in Canadian Woodworker, Woodcraft Magazine, Publishers Weekly, Library Journal; Woodworker’s Journal, Popular Woodworking, Canadian Woodworking; Online advertising on Fine Woodworking, Canadian Woodworker, Woodcraft.com, The Wood Whisperer and other top blogs, Publishers Weekly, Shelf Awareness • Promotion - Confirmed on The Minimalist Woodworker.com (author), Rosewood Studios.com, more locations as Covid restrictions loosen. • Website publicity and book give-away on: Rosewood Studio, The Wood Whisperer, The Drunken Woodworker, Fine Woodworking.com, Woodworking for Mere Mortals, Woodworker’s Journal, Canadian Woodworker.com, American Craftsman Workshop, and other top 50 websites. • Niche marketing to: Students at Rosewood Studio and other woodworking schools, Attendees of The Woodworking Shows, Woodworking In America Conference, Maker Faires, Modern Woodworking Association Events/Symposiums • Email blasts to nationwide woodworking clubs

Vic Tesolin's Projects from the Minimailist Woodworker teaches the basics of furniture making using step-by-step photos detailing the process of building handsome projects any woodworker will be proud to create. A follow-up to Vic's much-lauded first book, The Minimalist Woodworker, this book is a celebration of the small tool set needed to create beautiful work and and expansion of the techniques and skills learned in that first book. Like a seasoned woodworker lending a helping hand in the workshop, Vic Tesolin, aka "The Minimalist Woodworker," is a master at demystifying the craft of woodworking so that anyone with any skill level can dive in and do good work. With Projects from the Minimalist Woodworker and even a modest toolset, anyone can develop their skill and enjoy unlimited hours in their shop. You'll learn to build a variely to pieces including a handsome dovetailed box, a wall cabinet, a storage chest, and handy shop projects like a handplane and a marking knife.