Little Everyday Cakes

Marketing and Publicity Highlights

• Targeted comp mailing to national epicurean magazines, including Bon Appetit (circ. 1,520,000), Cooking Light (circ. 1,800,000), Food & Wine (circ. 800,000) Fine Cooking (circ. 250,000) Saveur (circ. 150,000), Food Network Magazine (circ. 1,750,000), and Every Day with Rachel Ray (circ. 1,720,000 )
• Targeted comp mailing to national lifestyle magazines, including Parade (22,000,000), Eating Well (circ. 1,000,000), Real Simple, (circ. 2,000,000), Martha Stewart Living (circ. 2,100,000), Country Living (circ. 1,620,000), Southern Living (circ. 2,800,000), and Garden & Gun (circ. 250,000).
• Targeted comp mailing to Women’s magazines, including Self (circ. 1,495,000), Women’s Health (circ.1,540,000), Shape (circ. 1,630,000), Redbook (circ. 2,200,000), and Marie Claire (circ.), Good Housekeeping (circ.4,300,000) Better Homes & Gardens (circ. 7,600,000), Woman’s Day (circ. 3,300,000) Family Circle (circ. 4,100,000), Glamour (circ. 2,300,000) and Cosmopolitan (circ. 3,000,000)
• Targeted mailing to top food blogs and websites including Kitchn, Food 52, Cherry Bomb, Thrillist, Serious Eats, Tasting Table, and First We Feast.
• Targeted comp mailing and recipe material to key baking bloggers like The Vanilla Bean, Sprinkle Bakes, OMG Chocolate Desserts, and Cookies & Cups.
• Trade ad campaign in PW (August 2018: Fall Cookbook Issue) and Library Journal.
• Digital ad campaign, author Q&A and comp giveway on popular digital websites such as Delish, Food Republic, Pure Wow, The Daily Meal, Food52, The Kitchn. And more.
• Social media promotion through Spring House Press Facebook, Twitter, Instagram, LinkedIn, and Pinterest accounts.
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There’s something sad about leftover cake.

Ask most any home cook, and you’ll find they’re more of a pie or cookie baker than a cake baker. There’s a problem with baking a cake: unless you’re taking it to a potluck party or holiday gathering, there’s just too much of it. Enter Little Cakes: 50+ Perfectly Proportioned Confections to Enjoy Any Day of the Week. Author Candace Floyd has taken the guesswork out of scaling down classic and original recipes and included them among the five-dozen delicious, easy-to-make treats that can be enjoyed any day of the week.  These little cakes are perfectly sized confections serving four to eight and pack no less of a delightful wallop. With just enough to polish off in one sitting so the leftovers don’t linger, these little cakes are mini versions of American favorites like Peach Upside Down Cake, Yellow Butter Cake, Hummingbird Cake, and Gingerbread Cake.

Also included are original recipes that sure to be added to the family’s hit list, like the One-Egg Dinner Cake, Jam Cake, and Fresh Apple Cake. With mouthwatering photos of each cake to inspire you, easy-to-follow recipes to guide you, and lovely icings and toppings to add flavorful flair, Little Everyday Cakes will be the baking cookbook you’ll pull from the shelf again and again—because every day deserves a little treat.