The Minimalist Woodworker

Publicity Author to appear and demo at: Woodworking in America Conference, Sept 29 -30, 2015; Rosewood Studios, Fall 2015; The Woodworking Shows, Fall 2015; Craftsy Videos, Fall 2015. National print media: Woodcraft Magazine – 125,000 circ.; Fine Woodworking – 160,000 circ.; Woodworker’s Journal – 140,000 circ.; Woodshop News – 52,000 circ.; Canadian Woodworker – 110,000 circ., Popular Mechanics – 500,000 circ. Blogs targeting woodworking such as: Rosewood Studio, The Unplugged Woodworker, The Wood Whisperer, Close Grain, Modern Woodworker’s Association, Woodworking for Mere Mortals, The Drunken Woodworker, American Craftsman Workshop, Woodcraft, Canadian Woodworking, Fine Woodworking Knots, Matt’s Basement Workshop, Stumpy Knubs The Minimalist Woodworker website will feature book; email blasts to 20,000 subscribers Lee Valley Tools will feature book; email blasts to 200,000 subscribers Rosewood Studio website will feature book; email blasts to 50,000 subscribers Social Media promotion through: Facebook -- https://www.facebook.com/theminimalistwoodworker; Twitter – https://www.twitter.com/theminimalistwoodworker; Advertising - Confirmed: Print in Candian Woodworker, Woodcraft Magazine, Publishers Weekly, Library Journal; Online advertising on Canadian Woodworker, Woodcraft.com, TheDrunkenWoodworker.com Advertising - Targeted: Print in Fine Woodworking, Woodworker’s Journal, Popular Woodworking, Canadian Woodworking…Online on TheWoodWhisperer and other top blogs, Publishers Weekly, Shelf Awareness Promotion - Confirmed on The Minimalist Woodworker.com (author), Rosewood Studios.com, Highland Hardware, and Woodcraft.com Website publicity and book give-away on: Rosewood Studio, The Wood Whisperer, The Drunken Woodworker, Fine Woodworking.com, Woodworking for Mere Mortals, Woodworker’s Journal, Canadian Woodworker.com, American Craftsman Workshop, and other top 50 websites. Niche marketing to: Students at Rosewood Studio and other woodworking schooks, Attendees of The Woodworking Shows, Woodworking In America Conference, Maker Faires, Modern Woodworking Association Events/Symposiums, Email blasts to nationwide woodworking clubs

To enjoy woodworking, all you need is a few essential tools, a little bit of space, and the desire to make something with your own two hands. The Minimalist Woodworker is about making woodworking clean and simple—from the tools and the workspace to the easy-to-follow instructions. Woodworking is thriving in the hands-on, DIY, maker world we currently live in. Yet, for it’s increasing popularity, there are many crafters who don’t engage in woodworking because they falsely believe you need a large workshop and a full-blown collection of tools and equipment. The Minimalist Woodworker disproves this myth. It eliminates the fears and excuses as it demystifies the craft. Written by Vic Tesolin, aka the Minimalist Woodworker, a woodworker and woodworking instructor, The Minimalist Woodworker is a stress-free approach for the hobbyist that emphasizes the destination is actually the journey. Beginning with an understanding of the minimalist mindset, The Minimalist Woodworker quickly details how to make a small space productive and outlines the most efficient tools for a woodworker. Each piece of equipment is explained and instructions on how to use are provided. Techniques for keeping them sharp and maintained are also explained. Once space and tools are covered, seven projects are presented: a saw bench and matching saw horse, a Nicholson-style workbench, a shooting board/bench hook, a shop mallet, and a small hanging cabinet. Each project not only develops woodworking skills, but also outfits the minimalist woodworker’s small shop. With step-by-step instruction, photos and illustrations, and an easy-going voice, The Minimalist Woodworker offers a stress-free point of entry into the life-long craft of woodworking.