The Laura Lea Balanced Cookbook:120+ Everyday Recipes for the Healthy Home Cook

Highlights:
- Author Tour to NY, San Francisco, Los Angeles, Asheville, and Birmingham. NY March 13-16
- Food & Wine Facebook Live
- Shape Magazine: Interview
- Everyday with Rachel Ray: Interview
- Kitchn Blog: Interview
- Bon Appetit: Healthyish new vertical: Interview
- Food 52, Cherry Bombe, Publisher's Weekly, Martha Stewart, Health, and Red Book
- Planned author demos at select William Sonoma and Whole Food Stores.
- Targeted review copy mailing and pitching to national epicurean magazines, including Bon Appetit (circ. 1,520,000), Cooking Light (circ. 1,800,000), Food & Wine (circ. 800,000) Fine Cooking (circ. 250,000), Vegetarian Times, (circ. 155,000), Saveur (circ. 150,000), Food Network Magazine (circ. 1,750,000), and Every Day with Rachel Ray (circ. 1,720,000 )
-Targeted review copy mailing to national lifestyle magazines, including Organic Life (circ.), Naturally (circ.), Eating Well (circ.), Real Simple, (circ. 2,000,000), Martha Stewart Living (circ. 2,100,000 ), Country Living (circ. 1,620,000), Southern Living (circ. 2,800,000), and Garden & Gun (circ. 250,000).
- Targeted review copy mailing to Healthy Living magazines, including Health (circ. 1,368,000), Paleo (circ. 100,000), Better Nutrition (circ. 200,000), Oxygen (circ. 300,000) Naturally Savvy (circ. 100,000), Clean Eating (circ. 225,000), and VegNews (circ. 240,000)
- Targeted comp mailing to Women?s magazines, including Self (circ. 1,495,000), Women?s Health (circ.1,540,000), Shape (circ. 1,630,000), Redbook (circ. 2,200,000 ), and Marie Claire (circ.), Good Housekeeping (circ.4,300,000) Better Homes & Gardens (circ. 7,600,000), Woman?s Day (circ. 3,300,000) Family Circle (circ. 4,100,000), Glamour (circ. 2,300,000) and Cosmopolitan (circ. 3,000,000)
- Already interviewed in Food Republic with targeted mailing to top food blogs and websites including Kitchn (interview scheduled for 3/14), Food 52, Cherry Bomb, Thrillist, Serious Eats, Tasting Table, and First We Feast.
- Targeted review copy mailing and recipe material to key crochet bloggers like The Delicious Life, Vintage Zest, Sassy Eats, The Paleo Mom, Nourished Kitchen, Healthy Delicious, Kitchen Simplicity, and Kath Eats Real Food.
- Trade ad campaign in PW (featured in March 6: Spring Cookbook issue) and Library Journal.
- Digital ad campaign, author Q&A and comp giveway on popular digital websites such as Delish, Eat Clean, Food Republic, Pure Wow, The Daily Meal, Huffington Post, Food52, and The Kitchn.
- Social media promotion through LLBalanced Facebook, Twitter, Instagram, LinkedIn, and Pinterest accounts.

In Laura Lea Goldberg's new cookbook, The Laura Lea Balanced Cookbook, the rubber of old-fashioned home-cooking meets the road of new healthy-food. With over 120 approachable, comforting, make-ahead recipes, this first cookbook from the creator of the popular "LLBalanced" website reaffirms that balance is possible: you can find the joy, relaxation, and healing of cooking for yourself, family, and friends during these frenetic times.

All of the recipes in are simple, familiar, and no-fuss. The majority of the recipes come together in thirty minutes or less and all are appealing to kids and adults alike, can be modified for picky eaters or can be proudly served at a dinner party. The food isn't dogmatic: a little of everything is used and flexibility is the key. With a focus on quality and moderation, the healthy aspects don't hit you over the head. They just make you feel good.

With helpful shopping lists and easy-to-follow menu plans, The Laura Lea Balanced Cookbook will help any home cook create a foundation in the pantry and kitchen that will make the prospect of healthy cooking accessible and exciting, not stressful. It doesn't overthink things and focuses on consistency instead of perfection. In the end, The Laura Lea Balanced Cookbook will have you discovering the balance of cooking delicious, healthy meals at home while re-connecting with yourself, family, and friends.