Journeys with Max

• The marketing team has hired Karla Fisher, Authentic Web Solutions, Albuquerque NM to spearhead our consumer promotion initiative.
• With the likely continuation of "stay at home" families extending toward year end, we believe we have a perfect opportunity to reach parents looking for educational material they can share with their children.
• Journeys with Max, is not only an important educational exercise but a family oriented opportunity to read together and make a plan for the future of their children's financial education. This is the real strength of our book.
• A website is in the works which will promote pre-orders that link to the Amazon page while also building the email list. Carefully placed consumer advertisements are being reviewed in test markets to reach target families.
• Using social media techniques, such as Facebook and Instagram, we can announce the coming availability of Journeys with Max using the books cover template.
• The marketing team will evaluate the value of pre-printed book promotion to a wide range of media and professional organizations. However, if eBook availability precedes printing, we should take advantage of this resource.
• As publicity begins to roll out, we are prepared to approach the following resources for personal contact and interview availability:
  1. Local radio, television and blog resources: Denver, Austin, Dallas, etc.
  2. National radio and television interviews: I.E. Stephanie Ruhle, Dave Ramsey, Suze Orman, etc.
  3. Local Newspapers: Austin, Dallas, Denver, Pagosa, Albuquerque, South Carolina
  4. Podcasts: Money Talks, Dealing and Feeling
  5. Virtual Events: Money, Kids, Parenting type events
• Directed contact to Professional organizations such as National Financial Education Council, Jr. Achievement, WalletHub, National Endowment for Financial Literacy,Global Financial Literacy Excellence Center....and the list goes on. Most are listed in the Resources section of the book.
• Develop a School, library and community organization contact list in certain markets to provide a donation program for Journeys with Max to be directed to specific individuals who will use them in conjunction with their lesson plans.
• Working on publication dates for Vol. 2 (ages 10-13) and Vol 3 (14-18)

Over 60% of Americans have no financial reserves, no emergency funds and inadequate retirement goals. We have failed to teach our young people even the very basics of money management.

Journeys with Max takes a young man and his family to new levels of financial literacy through practical and realistic exercises using inner-active educational techniques that every family can utilize with ease and transparency. The lessons that Max learns are designed to be fun and challenging, but also the basis for a lifetime of financial rewards.