Three Simple Things

The Barbera Company marketing and keynote agency has been hired to handle PR and promotions.

• One (online) Keynote author appearnce per week beginning May 2020 through November.
• They have an established network to book Thom Shea on radio and talk shows in New York, Chicago, Dallas and many other cities.
• Leverage extensive network, pitch magazine and newspaper interviews

Secondary marketing plan

• Unbreakable Podcast (owned by Thom Shea) produces 10,000 downloads per week. Promotion through direct click funnels beginning March 2020
• Social Media campaign: Promote book through existing network (Facebook-38,000 followers, LinkedIn-7,000, Instagram-20,000, Twitter-5,000) through 2020.

Virtual appearances and author promotions

"We humans make our lives painfully complex."

Following the bestselling book, Unbreakable: A Navy SEAL's Way of Life, Thom Shea shares the process and method he developed over thirty years in the SEAL teams and business consulting to overcome chaos by applying the rule of three simple things-which any person brave enough can apply to their lives and business. War is the greatest teacher of success and failure. Success leaves clues on every battlefield as does failure. Each clue is engrained forever. Thom Shea crafted detailed descriptions of each lesson and will show you how they apply in five areas of your life: health, wealth, relationship, learning, and spiritual. In engrossing, real-life accounts of heroism and personal struggle, and devastating loss, he follows the clues to lead during chaos. In Three Simple Things: Leading During Chaos, Thom shares his transition from the SEAL teams by applying a detailed formula approach to setting up a six-hour, non-negotiable baseline of activity every day.