More Than

Marketing and Publicity Campagin:

- Tony Jeary International has been retained to provide coaching to the author and assist with publicity for the book launch.
- On Fire Books has been retained to assist in promoting the book to CEOs.
- Radke's team and OFB will be submitting the book for trade and consumer reviews.
- Some Social Capital has been retained to handle online launch campaign.
- Reviews, coverage and interviews will be solicited with major newspapers, magazines, radio and TV / business media outlets

- National Media Campaign: Currently pitching these outlets:

• Success Magazine (interview and guest contributor)
• Shrimptank National Podcast
• Talk Business Magazine
• AR Money and Politics
• Savvy Mom Magazine
• Ar Business Weekly Newspaper
• Podcastone
• The Skimm
• International Business Mag (IBM)
• Authority Magazine
• Buzzfeed

- Speaking Tour: An extensive public speaking tour is scheduled including:

• Lockheed Martin,
• Colleges in Indiana, Arkansas, Texas and Missouri,
• National Business Aviation Association annual Expo and Trade show hosting over 250,000 guests, October 2019, October 2020,
• World Women’s Summit (Nov. 2020),
• Global Entrepreneurship Congress (April 2020),
• International Trade Events,
• Women’s Leadership Conferences

- Events: Several requests have been made to host a book signings in multiple cites in Arkansas, Kansas and Texas with independent bookstores.
- Social Media Promotions: major social network marketing blitz utilizing Twitter, Facebook, LinkedIn, and Instagram will be started. In this social media campaign, gratitude will be expressed and promotion of the stores carrying the book.
- Advertising: Beginning with the publication of the book in January 2020, a campaign of paid advertisements will begin in publications/websites that reach the target audience for the book. Tentative plans include ads in Savvy Mom, Success, INC, The Skimm, Facebook and Forbes.
- Ongoing promotions: Radke will be using her extensive international network to promote the book for the next 3-5 years.

Are you ready for the mentor that every woman wishes she had in the beginning of her career?

To make it in a man’s world, you need to know how to do it without losing who you are. Not just another book on business or motivation, More Than is the guide to learning from the men around us and the women who went before us. Gina Radke uses her extensive experience to share what Mansplaining, Impostor Syndrome, the Bitch Label and even the mythical Work Life Balance really look like. She provides realistic tips on how to handle everyday obstacles in life and business with wit and grace. This book will empower you to use these lessons to live like a beautiful, intelligent, talented, creative and hardworking star!