The Covenant of Marriage

Marketing Plans For the Covenent Relationship Series

• Platform
  
  Dr. Johnson continues to build his platform with the two new books, after launching his platform as an author with the first two books. This first series will soon be followed by additional books on other topics.
  • Author’s professionally-designed website displays the book covers, excerpt, author bio, and links to media interviews.
  • Dr. Johnson also plans to pursue additional speaking opportunities as the books are launched and opportunities become available.
  
  
• Social Media
  
  Dr. Johnson has hired a social media firm to assist with his developing his social media presence through various venues:
  • Posts will be made to Facebook Author Page, and author’s other social media accounts.
  • Social media expert will work with author to increase followers.
  • All social media will provide link to author website.
  
  
• Paid Advertising and direct mail
  
  A substantial investment in paid advertising and direct mail will include:
  • Ads will be run in Parable and Munce Spring/Easter 2021 catalogues.
  • Author is pursuing direct mailings to key senior pastors as well as family life, and discipleship pastors nationwide
  • Author will also reach out to the Christian counseling community in trade journals and conventions.
• Publicity:
  
  National Publicity Firm, Buoyancy Public Relations, has already been retained to seek to obtain publicity for the book launch and post launch. Publicity work, which began in fall 2019, is continuing through 2021.
  
  Media Publicity:
  • To date, Dr. Johnson has garnered more than 25 interviews for the first two books. Buoyancy PR continues to work with a custom list of primary targets for the new books to pitch and follow up to obtain media interviews with Christian radio, TV and podcasts whose combined audience is in the millions.
  • Publicity for the next two titles is continuing with a news releases that will be issued in coming months to thousands of Christian media and other media outlets including newspapers, magazines, radio and television programs which appeal to the target audience for this book.
  • Author plans to participate in the National Religious Broadcasters convention in February 2021 to promote the books both to all attendees of the event through his participation in an exhibition booth, but also by garnering media interviews.
  • The publicity campaign will continue for through mid-year 2021, and possibly longer.
  
  Trade and Reader Reviews:
  • Advanced reading copies will be sent out for trade and consumer reviews.
  • Author will also participate in NetGalley to reach professional readers and reviewers in the month prior to release.
  • Book blogger and social media reviewer campaign for reviews will follow.
  
  Industry Events:
  • NRB 2021: Author will have dedicated exhibition booth space at NRB being held in the Dallas area in March 2021 to promote the books both to all attendees of the event through his participation in an exhibition booth, in addition to garnering media interviews, as outlined above.
  • Christian Product Expo Winter 2021: Author plans to be represented at the Munce winter show.
  • In addition, author is planning to access services that will display the book at trade shows he cannot attend.

God’s plan for Marriage is built upon the defining reality of Covenant relationships—the sharing and merger of identity; God’s plan to build the deepest love and strongest relationships is explored.The world is attempting to redefine Marriage in accord with every-shifting cultural views. In the Christian community there is confusion about God’s plan, or whether or not one exists. In sharp contrast, God has had a specific plan for Marriage from the beginning, a plan founded on the reality which defines a Covenant relationship—the sharing and merger of identity and nature, termed a “one-flesh” elationship in the Scriptures.

Building on the understanding of Covenant developed in Volume One of this series, Volume Two contrasts the outcome of our culture’s approach to love, intimacy, and Marriage with God’s plan. God has a detailed plan to build the best Marriages, ones which fulfill the deepest desires of our hearts. This plan instructs us on how to treat each other so as to build the strongest hearts toward each other, but there is far more. God has built mechanisms within us, as well as drives and desires, which His plan coordinates into an effective approach to produce mutual growth and transformation in the context of a safe, supportive relationship. God’s plan is designed to develop people capable of loving for a lifetime across through all the challenges of family life.