What is a Covenant?

Marketing Plans For the Covenent Relationship Series

• Platform
  
  Dr. Johnson continues to build his platform with the two new books, after launching his platform as an author with the first two books. This first series will soon be followed by additional books on other topics.
  • Author’s professionally-designed website displays the book covers, excerpt, author bio, and links to media interviews.
  • Dr. Johnson also plans to pursue additional speaking opportunities as the books are launched and opportunities become available.
  
  
• Social Media
  
  Dr. Johnson has hired a social media firm to assist with his developing his social media presence through various venues:
  • Posts will be made to Facebook Author Page, and author’s other social media accounts.
  • Social media expert will work with author to increase followers.
  • All social media will provide link to author website.
  
  
• Paid Advertising and direct mail
  
  A substantial investment in paid advertising and direct mail will include:
  • Ads will be run in Parable and Munce Spring/Easter 2021 catalogues.
  • Author is pursuing direct mailings to key senior pastors as well as family life, and discipleship pastors nationwide
  • Author will also reach out to the Christian counseling community in trade journals and conventions.
• Publicity:
  
  National Publicity Firm, Buoyancy Public Relations, has already been retained to seek to obtain publicity for the book launch and post launch. Publicity work, which began in fall 2019, is continuing through 2021.
  
  Media Publicity:
  • To date, Dr. Johnson has garnered more than 25 interviews for the first two books. Buoyancy PR continues to work with a custom list of primary targets for the new books to pitch and follow up to obtain media interviews with Christian radio, TV and podcasts whose combined audience is in the millions.
  • Publicity for the next two titles is continuing with a news releases that will be issued in coming months to thousands of Christian media and other media outlets including newspapers, magazines, radio and television programs which appeal to the target audience for this book.
  • Author plans to participate in the National Religious Broadcasters convention in February 2021 to promote the books both to all attendees of the event through his participation in an exhibition booth, but also by garnering media interviews.
  • The publicity campaign will continue for through mid-year 2021, and possibly longer.
  
  Trade and Reader Reviews:
  • Advanced reading copies will be sent out for trade and consumer reviews.
  • Author will also participate in NetGalley to reach professional readers and reviewers in the month prior to release.
  • Book blogger and social media reviewer campaign for reviews will follow.
  
  Industry Events:
  • NRB 2021: Author will have dedicated exhibition booth space at NRB being held in the Dallas area in March 2021 to promote the books both to all attendees of the event through his participation in an exhibition booth, in addition to garnering media interviews, as outlined above.
  • Christian Product Expo Winter 2021: Author plans to be represented at the Munce winter show.
  • In addition, author is planning to access services that will display the book at trade shows he cannot attend.

God’s plan for Marriage and for a relationship with Himself is built upon the fundamental reality of Covenant relationships; this plan—to build the best relationships— is explored in detail.The world is attempting to redefine Marriage and a relationship with God in accord with ever-shifting cultural views. In sharp contrast, God has had a specific plan for these two relationships in place from the beginning. Both are termed Covenant Relationships. There is little current teaching in the Christian community about the structure, function, and purposes—or even the definition—of these relationships.

Volume One of this three book series begins in by introducing the defining characteristic of Covenant relationships, drawn from the scholarly research of H. Clay Trumbull (The Blood Covenant, 1885)—the exchange and merger of identities and natures. This underlying reality is termed a “one-flesh” relationship in Marriage, and is described as a “new birth” producing a “new creation” in a New Covenant relationship with God. The implications of this underlying reality define the opportunities inherent in these relationships, as well as the duties, obligations, and responsibilities we must fulfill to properly build these relationships. God’s detailed and specific plan, which flows logically from the reality of these relationships, produces growing love over a lifetime, as well as the growth and transformation required in individuals to build both relationships to their potential.