An Introduction to Survey Research, Volume I

The Basics of Survey Research

Edward Nelson author Ernest L Cowles author

Format:Paperback

Publisher:Business Expert Press

Published:20th Mar '19

Currently unavailable, and unfortunately no date known when it will be back

An Introduction to Survey Research, Volume I cover

Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior.

This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.

ISBN: 9781948976053

Dimensions: unknown

Weight: unknown

146 pages

2nd Revised edition