Botanica

• Publicize to major dailies, weeklies, alternative publications.
• Target at Kevin Jay Stanton's large and engaged social media following @kevinjaystanton.
• Exclusive sneak peaks of the artwork offered to print & online publications.
• Free giveaways via online promotions.
• Viral marketing broad campaign of Tarot and new age influencers.
• Extensive social media campaign, including multiple digital events with author.
• Promotion to Beehive Books large (50k+) email newsletter.
• Coop available.

Created by illustrator Kevin Jay Stanton, Botanica is a 78-card tarot deck featuring vibrant traditional paintings that delve into the lore and symbolism of the plant kingdom. Sprouting from years of research into botany, mythology, and history, Botanica marries the tradition of Tarot to a lexicon far more ancient: the natural vocabulary of life on Earth.

The deck features the complete set of major and minor arcana as plants, all painted in luscious and colorful acrylics and paired with the objects from their suit. This box set includes the full 78-card deck in a gilded paperboard box, saddle-stitched booklet explaining the symbolism of meanings behind Botanica, and six mailable tarot-sized postcards.