The Execution Culture

Publicity, Marketing and Promotional Support

• A PR firm will be secured to drive awareness and book engagements to market the book.
• A targeted mailing list will be secured to send secure links for a free digital copy of the book
• • Email information will be captured by the website and utilized for promotional purposes going forward.
• The book will be put on Netgalley
• Advertising will be secured on Publisher’s Weekly through partnering with the publisher
• The book will be displayed and sold through trade shows as well.
• • BEA – partnering with publisher
  • Others – identify organizations who sell books at trade shows and secure space.
  • Trade show speaking and book signing opportunities will be pursued as well.
• Additional advertising opportunities will be considered.
• • Business journals
  • Local radio – author has some connections in this industry

• A pre-launch email marketing campaign will take place, announcing the book to Author’s closest friends and colleagues, as well as their broader audience.
• Additionally, a new blog will be created and maintained to drive both awareness and demand for the book

• OnFire Books will distribute copies of the book for distribution to their VIP Book Mailing list of CEOs and Entrepreneurs
• Launch team will mail 10-25 books to bloggers and leaders each month to create engagement

• Audience engagement through social media campaigns using posters, sample chapters and other book content to create engagement
• Social media will be used to create awareness; the services of a professional, outside service will be secured to aid in this.
• A specific webpage for the book with it’s own url will be created.
• • Url for the book has already been obtained – www.theexecutionculture.com
  • Website will contain book information, author information, book “trailer” video, and author video
  • A free chapter “Opt in” system will be used to both drive sales and build a database.
• Digital resources from the author's company will be re-allocated for some of these targeted resources to support the book.
• Note: all digital activities will also focus on building the email list

• In association with the author's speakers bureau, multiple speaking engagements during 2020 will be conducted.
• • Booking for the 2020 speaking season begins in September of 2019
  • Many dates are being scheduled
• Author will join additional bureaus, trade associations, etc. to gain additional opportunities for speaking engagements
• A book launch party will be hosted to celebrate release in 2020 to create buzz and encourage local coverage in media for book purchases

• An Amazon Author’s page will be created on Amazon Author Central.
• Resources such as Net Galley and word-of-mouth will be used to get as many pre-reviews as possible prior to launch.
• Additional outreach will also take place for gathering Amazon reviews

What are the keys to creating real results and lasting success? Results happen where culture meets Execution. With a combined 57 years working with corporate leadership teams, Chris Elias and Mark Freier know how to create real results. The Execution Culture Is designed to make your company smarter, faster, and stronger. How do you achieve that? It can only be achieved when an organization clarifies its true issues, defines its core values, and focuses on its key players. Success is a combination of core values, culture, strategy and execution. Without all of these keys, you cannot achieve optimal results. The Execution Culture combines these ideas and creates a system of success that will lead to a lasting cultural shift within your organization. Are you ready to create real and lasting success in your organization? Its time to understand the science behind success because the true results happen where culture meets Execution.