Virtues Work

Marketing

• National publicity firm Cindy Birne Public Relations will be retained to generate publicity for the book rollout. Cindy Birne will send the book out for targeted trade and consumer reviews.
• Cindy Birne and the author will solicit interviews at newspapers, magazines, and radio and television stations that serve the book’s target markets, Catholic and Christian church goers, pastors, educators and executives.
• A speakers bureau will arrange an extensive speaking tour and focused on Catholic and Christian churches, associations, conferences, colleges and conventions. Panel discussions and opportunities for author readings will be sought.
• A book signing in the New York City area in both general and religious book stores is will be scheduled. Local libraries that highlight the work of local authors will be contacted.
• In October 2019 the website devoted to the book will be relaunched. This will feature regularly updated, timely commentary on the virtues as they relate to current issues. The author will also conduct social marketing using LinkedIn and his extensive email lists containing thousands of email addresses.
• Shortly prior to publication targeted mailings will be sent. These will be directed at the target audiences, Catholic and Christian pastors, educators, executives, association leaders and book store owners.
• At publication a campaign of paid advertisements focusing on the book’s target markets will begin. Plans include ads in Christianity Today, The National Catholic Register, Christian Retailing, etc. Ads will also be placed in catalogs of bookstores that reach the target audience, for example the Parable and Munce catalogs, the Catholic Company and EWTN catalogs.

People change over time. They can’t help it. They either become better people, more admired, and more successful or they slowly become the opposite, and all their wonderful goals slip out of reach. Are you changing into the person you want to be? Or is that better you slipping away?

Virtues Work, a remarkable new book, leads you, step-by-step to become the person you want to be. Virtues have improved lives for millennia. History’s great thinkers have insisted on the virtues’ importance. In this clear, concise volume, the author presents the virtues in a practical way. It is full of entertaining, instructive anecdotes; clear, plain-English explanations; and concrete tips that will get you using the virtues today. This book will change your life. It will help the better you emerge and prevent your dreams from slipping away.