Robot, Take the Wheel

Mainstream media targets will include tech, automotive, general interest, news, and lifestyle, print and digital publications, podcast, radio, and TV outlets (author is a pro on camera) with options for excerpts and interviews. Targets to include outlets such as Wired, Forbes, Inc., The Atlantic, HowStuffWorks, Car & Driver Magazine, GQ, NPR’s Short Wave, BuzzFeed, and much more.

Local media in author’s home state of North Carolina to includeChapel Hill Magazine, The Charlotte Observer, Winston-Salem Journal, The News & Observer, News & Record, The Fayetteville Observer, Star-News, Asheville Citizen Times, The Herald-Sun, and High Point Enterprise.

Trade media outreach will target Publishers Weekly, Kirkus, Library Journal, ALA Booklist, and Shelf Awareness.

Holiday gift lists: Releasing in the fall, in advance of the holidays, Robot, Take the Wheel is an affordable gift for all car lovers. It will be pitched for gift roundup lists and is perfect for gift ideas tables in stores.

Promotion through Jalopnik, The Autopian, and author’s direct social media followers: Marketing to Jalopnik’s audience of 100,000 monthly unique viewers, 426,000 Facebook followers, and 323,000 Twitter followers; the followers of the author’s new website, The Autopian, which in its first few weeks has shot to 5,000 Twitter followers, 7,000 Instagram followers, and has high reader interaction and traffic on the website; the author’s 17,000 Twitter followers; and the millions of fans of his YouTube videos.

From the star of the YouTube sensation Jason Drives, the senior editor of the acclaimed website Jalopnik, and a producer of Jay Leno's Garage comes the wittiest and most insightful guide yet to self-driving cars and the road ahead.

Self-driving cars sound fantastical and futuristic and yet they'll soon be on every str

From famed automotive journalist Jason Torchinsky comes a witty insider’s guide to self-driving cars, the automated future, and the road ahead. Self-driving cars sound fantastical and futuristic and yet they’ll soon be on every street in America. Whether it’s Tesla’s Autopilot, Google’s Waymo, Mercedes’s Distronic, or Uber’s modified Volvo, companies around the world are developing autonomous cars. But why? And what will they mean for the auto industry and humanity at large? In Robot, Take the Wheel, Torchinsky, cofounder of The Autopian and former senior editor of Jalopnik, star of Jason Drives, and producer of Jay Leno's Garage, gives a colorful account of the development of autonomous vehicles and considers their likely implications. He encourages us to think of self-driving cars as an entirely new machine, something beyond cars as we understand them today, and considers how humans will get along with these robots that will take over our cars’ jobs, what they will look like, what sorts of jobs they may do, what we can expect of them, how they should act, ethically, how we can have fun with them, and how we can make sure there’s still a place for those of us who love to drive, especially with a manual transmission. This vibrant volume brimming with insider knowledge, humor, and original artwork pushes us to reconsider our understanding of cars, raises fascinating ethical questions, and compels us to act now to shape the automated fut