What Is New York?

Traditional and digital national media: New York City is the subject of international fascination and its trials and tribulations are covered globally. This answer to how New York is faring will present with it an offer to feature the book’s vibrant four-color spreads, as well as interviews with and op-eds by the acclaimed author. National media targets will include the New York Times, New York Times Magazine,Wall Street Journal, Washington Post, New Yorker, Vice, Salon, BuzzFeed, and more.

Local media and events: New York City-focused publications are among the most-read local media publications in the world. Media targets that focus on New York City will include the New York Post, New Yorkmagazine, Gothamist, amNew York, Metro, Observer, New York Daily News, Bklyner, Brooklynmagazine, the Brooklyn Daily Eagle, and Newsday. Local TV news will be pitched the opportunity to have video outings with the author. The author will also host events around the city that will include signings, and these can be done in-stores or untraditional outdoor spaces with high foot traffic.

Digital buzz building campaign: The author is an expert in social media and branding and will build buzz for the book on the Subway Creatures and What Is New York Instagram accounts, which have nearly 2.7 million combined followers. This buzz building will include a campaign to drive presales, as well as on-pub and post-pub promotions.

In-store promotions: Coop opportunities will be pursued with top New York City independent bookstores, such as McNally Jackson, The Strand, Rizzoli, and Greenlight Bookstore, as well opportunities that may arise from the new B&N model with more focus on regional interests.

Targeted digital advertising with SEO keywords: Marketing on Amazon, Google, Facebook, and Instagram will include search terms related to things to do in New York City, how New York is managing, and more.

Trade media outreach: Pitch for coverage by Publishers Weekly, Kirkus, Library Journal, and Shelf Awareness.

A cheeky illustrated cultural atlas celebrates the strength and spirit of New York and shows how there's no need to make a comeback when you're already the greatest city on Earth.

Think New Yorkers are speeding out to Connecticut in droves? Think a tough 2020 broke the city? Think again. New York is more than a city—it is a concrete and red-brick canvas for denizens of artists, an endless fountain of inspiration and community for entrepreneurs and activists, and a boisterous melting pot that celebrates diversity of all kinds. And being a New Yorker is not just a geographic indicator, it's an indicator of character, a way of life.

From the storied punk dives of the Lower East Side to the street-cart studded blocks of the Heights, New York City offers grit, resilience, culture, and inclusivity in spades—and its citizens know this. This spectacular book looks beyond the tourist traps of New York to celebrate the essence of the city’s five boroughs. Through interviews, essays, and original art, readers will encounter the real New York—a city that is on a first name basis with bodega owners, spends afternoons on the stoop, and has equally impassioned opinions on halal carts, subway lines, and the perfect breakfast sandwich. Featured inside is everything from Q&As with legendary bodega owners to the best quotes of Governor Andrew Cuomo, designer of New York Tough and a national treasure during the fight to contain Covid-19, to photographs, quizzes, games, recipes, and much more, as well as a tribute to the beloved spaces lost during tough times.

This is a perfect read for anyone who dreams of bumping into Spike Lee on the streets of Fort Greene or misses late nights at the Comedy Cellar, a colorful keepsake tribute to the city that never sleeps and to those who know that—despite tragedy, turmoil, and great change—New York will always come out ahead.