Services Marketing: People, Technology, Strategy (Ninth Edition)
Jochen Wirtz author Christopher Lovelock author
Format:Hardback
Publisher:World Scientific Publishing Co Inc (USA)
Published:28th Oct '21
Currently unavailable, and unfortunately no date known when it will be back
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
ISBN: 9781944659790
Dimensions: unknown
Weight: unknown
684 pages