Service Quality And Productivity Management

Jochen Wirtz author

Format:Paperback

Publisher:World Scientific Publishing Co Inc (USA)

Published:6th Dec '17

Currently unavailable, and unfortunately no date known when it will be back

Service Quality And Productivity Management cover

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations. This book describes how to improve service quality and productivity, and discusses how to use key tools (including customer feedback systems) to achieve this. This book is the 12th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

ISBN: 9781944659424

Dimensions: unknown

Weight: unknown

79 pages