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The Main Street Vegan Academy Cookbook

Over 100 Plant-Sourced Recipes Plus Practical Tips for the Healthiest, Most Compassionate You

Victoria Moran author JL Fields author

Format:Paperback

Publisher:BenBella Books

Published:4th Jan '18

Should be back in stock very soon

The Main Street Vegan Academy Cookbook cover

  • Victoria and JL have substantial platforms as the book authors
  • Victoria and JL are frequent speakers at plant-based festivals worldwide
  • Main Street Vegan radio show has loyal fan base and the podcast gets 20K+ downloads per month; JL hosts the popular Easy Vegan radio show
  • Promotion through Main Street Vegan and JL's
  • Victoria has been featured in most of the major vegan publications, including VegNews, Welt Vegan (German), Vegan Health & Fitness, and the biggest vegan and veg-friendly podcasts and radio shows: Our Hen House, The Marilu Henner Show, Juicing Radio, Jazzy Vegetarian, and more
  • Promotion through Victoria's weekly newsletter (5K subscribers)
  • For past book promotion, Victoria has been feature on or in: Oprah, Today, NPR's All Things Considered, USA Today, the LA Times, the Chicago Tribune, Cosmopolitan, Glamour, Woman?s World, O the Oprah Magazine, Weight Watchers, Huffington Post, and more
  • Outreach through many plant-based connections
  • Outreach through JL's blog, JL Goes Vegan
  • Potential opportunities for collaboration with featured recipe ingredients, including Earth Balance, Daiya Cheese, Sweet Earth Foods, Vitamix, BlendTec, Cuisinart, and more
  • Leverage BenBella Vegan's social media, plant-based connections, and newsletter (8K+)
  • Blog tour, a MSVA grad, Dianne Wenz ([email protected]) is in the business of setting up blog tours for vegan authors
  • Private tour/private parties with MSVA grads
  • Of foreign interest: Victoria has established fanbases worldwide and knows Markus Megyeri, the editor of Germany's biggest vegan magazine, Welt Vegan, and more
  • Experts give readers the tools and knowledge to go vegan and educate others about the lifestyle and its benefits.When someone goes vegan on Park Avenue or Beverly Drive, they have a private chef and a personal assistant to do the troubleshooting.

    When we make the shift on Main Street, we could use some help, too.


    For nearly six years, acclaimed author, speaker, podcaster, and Main Street Vegan Academy director, Victoria Moran, has trained individuals to become vegan lifestyle coaches and educators. Now, Victoria has teamed up with one her Academy alums turned faculty member, cookbook author, culinary instructor, and radio host, JL Fields, to bring that very same coaching to you.

    In The Main Street Vegan Academy Cookbook, Victoria and JL, along with over a hundred certified vegan lifestyle coaches, join you in the kitchen as you discover more than 100 of their favorite plant-sourced recipes. Whether you're new to the diet or a seasoned plant-based eater, vegan or just veg-curious, their tips, tricks, shortcuts, and strategies will transform your cooking, your eating, and your life.

    Inside, you'll find wholesome, delectable, and accessible recipes like:

       • PB&J Sammie Smoothie
       • Sweet Red Chili Potato Skins
       • Pepperoni Pizza Puffs
       • Avocado-Cucumber Soup
       • Cranberry-Kale Pilaf
       • Crisp Mocha Peanut Butter Bars


    Anchored in compassion, The Main Street Vegan Academy Cookbook is more than a cookbook; it's a complete guide to going vegan, from FAQs, troubleshooting, and menu plans to inspiration and innovations for navigating the culinary, nutritional, and social landscape of plant-based eating.

    Embrace a healthier, more compassionate you, with Victoria, JL, and the rest of the Main Street Vegan Academy coaches by your side.

    "The Main Street Vegan Academy Cookbook is a comprehensive and welcoming guide for going vegan, featuring a collection of delicious recipes and plenty of great tips and tricks to help you along on your plant-based journey."

    —Austin Aries, WWE Superstar, Author of Food Fight

    "This beautiful book celebrates glorious food and glorious diversity. It's filled with delicious and delightful recipes, plus a wealth of guidance for those who want to live life to its fullest and create a kinder, gentler world."

    —Colleen Patrick-Goudreau, author of The 30-Day Vegan Challenge

    "The Main Street Vegan Academy Cookbook is a treasury of delicious recipes and is also filled with really sensible advice on everyday questions. Whether you are new to vegan cuisine or already have years of experience, this is a terrific resource."

    —Neal D. Barnard, MD, FACC, president of Physicians Committee for Responsible Medicine 

    "This book makes you want to go vegan if for no other reason than because it makes being vegan sound like so darn much fun. Victoria Moran, JL Fields, and the entire Main Street Vegan Academy team have created an informative, intimate, and spirited companion to your vegan adventure. Culinary collaboration at its best."

    —Lani Muelrath, author of The Mindful Vegan, The Plant-Based Journey, and Fit Quickies

    "With the publication of The Main Street Vegan Academy Cookbook, Viictoria Moran and JL Fields have delivered a wonderful array of recipes and also a passionate look into why the vegan lifestyle is for everyone. As a plant-based chef and author, I applaud the creative approach they have taken to ensure readers have a full understanding of how fulfilling and healthy the vegan way can be."  

    —Matthew Kenney, chef and author​

    "The Main Street Vegan Academy Cookbook is the world's best news for anyone who wants to give vegan cooking a try. That's because it is packed with food, recipes and culinary tips that fit every cooking style and every eating preference. . . . Victoria, JL, and the Vegan Academy coaches have all of your culinary needs covered and will show you just how fun and versatile vegan cooking is." 

    —Virginia Messina, MPH, RD, TheVeganRD.com,  coauthor of Vegan for LifeVegan for HerNever Too Late to Go Vegan, and Even Vegans Die

    "Victoria Moran is a national treasure in the vegan community—a woman of overflowing heart and mind and spirit. . . . Committed vegans and veg-curious readers alike will find food for thought, and much more, within these pages." 

    —Karen Page, two-time James Beard award-winning author of The Vegetarian Flavor Bible and Kitchen Creativity

    ISBN: 9781944648688

    Dimensions: 230mm x 179mm x 16mm

    Weight: 666g

    256 pages