Salt Rising Bread

MARKETING AND PUBLICITY HIGHLIGHTS

• Review copies to national print media and radio (targeted)
• Review copies to leading lifestyle, homestead, and cooking/home baking bloggers (targeted)
• Authors will promote the book through their bakery, Rising Creek, in Mt. Morris, PA, and on www.risingcreekbakery.com, with clients across the U.S.
• Additional promotion TBD.

Salt Rising Bread is a hidden treasure of the Appalachian Mountains -- a newly rediscovered, authentic American "slow food" born from the culinary ingenuity of early pioneer women.

Salt Rising Bread is a hidden treasure of the Appalachian Mountains -- a newly rediscovered, authentic American "slow food" born from the culinary ingenuity of early pioneer women.

Are you a home baker? Have you ever heard of salt rising bread? Are you looking for a new culinary adventure that you can turn into a family activity? In the universe of breads, salt rising bread stands alone.

There is nothing else remotely like it, in flavor, personality and technique. It was slow food before there was slow food -- a yeast-less bread with a colorful American past going back to early pioneer days in the hills of Appalachia. (It might be the first "mountain-to-table" bread.) Over time, the knowledge was nearly lost, but now a new generation of bakers is rescuing the tradition.

For Salt Rising Bread, expert bakers Susan Brown and Jenny Bardwell set out to rediscover the secrets and the science behind the bread's "wild microbes," unique fermentation and memorable taste. Their search took them from the parlors of Appalachian bread-making elders to the laboratory of a renowned pathologist, the pages of rare cookbooks, bread museums and pioneer diaries. Salt Rising Bread is a richly illustrated, recipe-filled treasure of American culinary lore.