The Smoke of Horses

Galleys available: national mailing to key review/media outlets 4-5 months prior to publication. National advertising: Poets & Writers, Rain Taxi, and Redactions. National print campaign: 100+ finished books will be mailed to key review outlets, specifically targeting Publishers Weekly, Library Journal, The New York Times Book Review, The New Yorker, The LA Times, Poets & Writers Magazine, The Rumpus, Huffington Post Poetry, Bookforum, LA Review of Books, PBS Newshour, NPR, etc. Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales and Academic catalogs, etc. Fall announcements will be submitted to Publishers Weekly. Online/social media campaign: Extensive promotion through BOA's website and blog; Facebook (6,600+ followers), Twitter (6,700+ followers), Instagram (1,700+ followers), and Pinterest (550+ followers) accounts; print and e-postcards; print and e-materials; and print and e-catalogs. Electronic postcards to announce book publication will be sent to Rafferty’s academic contacts, bookstore contacts, and literary bloggers. Electronic newsletter feature will be emailed to BOA's database of 7,100+ contacts. Ebook will be available at the same time as print publication to maximize sales. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed. Publisher and author will be promoting both e and p through social media. Author will attend the AWP Conference 2018 in Tampa, FL, where he will have an author signing. Plans for a multi-city book tour focusing on academic institutions in New England and the South. Promotion through the author's social media platforms: Facebook, Twitter, and LinkedIn.

Prose poems that turn conventional thought on its head, allowing magic to spring from mundane details of middle age life.

In this fascinating new collection by longtime poet Charles Rafferty, evocative prose poems insert strange and mysterious twists into otherwise mundane middle-class scenarios. With wonderful intelligence and imagination, these compact, revelatory poems show us what is possible when we jettison accepted devices of thought for methods that are stranger, and much truer.

Charles Rafferty is the author of six collections of poetry, one collection of stories, and two poetry chapbooks. He lives in Sandy Hook, CT, where he works at a technology research firm, directs the MFA program at Albertus Magnus College, and teaches in the Westport Writers' Workshop.