How Sweet It Is!

The Jacketed hardcover edition of How Sweet It Is! generated a great deal of excitement. The following is a list of the book and media events and generated a great deal of publicity: Media, PR and Events for Hardcover Thane Rosenbaum, HOW SWEET IT IS! CONFIRMED EVENTS Temple Solel in Hollywood, FL – Friday, January 15th David Posnack JCC in Davie, FL – Thursday, January 14, 2016 at 7:30pm 11/4 – Kick-off event for Miami Beach’s One Book, One City initiative with Thane Rosenbaum at the Jewish Museum of Florida, 7pm. 11/7 – Miami Beach Library Branch Read-A-Thon, 2-4pm in the auditorium 11/15 – Book reading at the Betsy Hotel with Thane Rosenbaum, 7:30-8:30pm. 11/17 – Miami Beach Library Branch Book Discussion with Thane Rosenbaum, 6:30pm – 7:30pm. 11/18 – South Shore Library Book Group Discussion, 6:30pm – 7:30pm. 11/21 – Miami Book Fair, 2pm 11/25 – Miami Beach Bandshell, Food Truck Rally, appearance with Thane Rosenbaum and locals from the 1970s, 7:30 – 8:30pm The Hampton Synagogue in Westhampton, NY – September 3 at 7:30pm Books & Books in Coral Gables –April 18 at 7pm Brookline Booksmith in Brookline, MA – April 23 at 7pm Barnes & Noble in NYC/Upper West Side –April 29 at 7pm Vroman’s in Pasadena, CA – May 10 at 3pm CONFIRMED MEDIA WLRN (NPR) Tropical Currents, Ariel Gonzales – interview on 11/19 Jewish Book Council –included Thane in their special 30 days, 30 authors Facebook promotion to celebrate 90 years of Jewish Books. Thane’s interview posted on 11/30. Blogger Rabbi Jeffrey Salkin – 11/12 write-up and interview with Thane http://jeffreysalkin.religionnews.com/2015/11/12/miami-beach-how-sweet-it-is-thane-rosenbaum/ Total Education Show with Neil Haley – interview took place on 11/21 at Miami Book Fair. This radio show is syndicated to over 120 radio stations. Miami’s Community Newspapers – 11/8 http://communitynewspapers.com/city-of-miami-beach-home/miami-beach-launches-one-book-one-city/ Miami Herald’s Beach Buzz column – 10/25 http://www.miamiherald.com/news/local/community/miami-dade/miami-beach/article40932696.html Tablet spread the word about One Book, One City on social media. Ron Hogan – shared the news about Miami Beach’s One Book, One City selection on social media. The Reporter Group (Binghamton, NY area) – review ran 9/11: http://www.thereportergroup.org/Article.aspx?aID=4043 Times of Israel – review by Renee Ghert-Zand posted 6/27: http://www.timesofisrael.com/its-not-all-sun-and-fun-in-miami-beach/ The Jewish Book World – http://www.jewishbookcouncil.org/book/how-sweet-it-is-a-novel The Jewish Advocate (Boston) – review planned for June 5: http://www.thejewishadvocate.com/news/2015-06-05/Arts/Fictional_Jews_mix_with_real_celebrities_in_1972_M.html The Washington Post – review planned for June 7: http://www.washingtonpost.com/entertainment/books/how-sweet-it-is-by-thane-rosenbaum/2015/06/03/ecebd1f2-03c8-11e5-8bda-c7b4e9a8f7ac_story.html NJ Jewish News – http://njjewishnews.com/article/27349/miami-blues-israeli-dreamers#.VWYTcjrbLIW Jewish Journal Los Angeles – http://www.jewishjournal.com/books/article/book_review_how_sweet_it_is_is_a_gangsters_paradise Kansas City Jewish Chronicle – mentioned the book in 4/16 issue in a roundup of Holocaust Fiction in 21st Century: http://www.kcjc.com/index.php/opinion/3117-holocaust-fiction-in-the-21st-century Miami Herald – Book Editor, Connie Ogle interviewed Thane; article ran 4/16:http://www.miamiherald.com/entertainment/books/article18677712.html Jewish Week – review: http://www.thejewishweek.com/arts/books/sun-and-fun-capital-world University of Miami Alumni Bi-Weekly Calendar – included event at Books & Books in the March 24thnewsletter. Jewish Book Council – Thane participated in their Visiting Scribe Series the week of March 30:http://www.jewishbookcouncil.org/book/how-sweet-it-is-a-novel?A=SearchResult&SearchID=14680391&ObjectID=8401752&ObjectType=35 Booktrib – they included the book on their homepage slider for a giveaway during the week of March 13-20. Jewish Book World – short write-up on 2/20: http://jewishbookworld.org/2015/02/how-sweet-it-is-by-thane-rosenbaum/ The Algemeiner (Jewish newspaper) – reviewed April 17: http://www.algemeiner.com/2015/04/17/how-sweet-it-is/ Jewish Week – book was included in the spring preview feature that ran 2/11:http://www.thejewishweek.com/special-sections/arts-preview/books-3 Jewishfiction.net –ran an excerpt on March 31 in their 15th/Passover issue: http://www.jewishfiction.net/index.php/publisher/articleview/frmArticleID/407 Thane Rosenbaum is a one-man marketing machine. He often writes for New York Times, Wall Street Journal, Washington Post, Huffingtion Post, among other national media. TAKE A LOOK AT HIS WEBSITE at http://www.thanerosenbaum.com/ He has promised to promote this first trade paperback with all the resources at his command. We received a strong call for a paperback edition from Readers Clubs all over the country for this book. With this end in mind, we will join forces with the Jewish Book Council National Jewish Book Club. They will create a reader's kit--supplementary reading, discussion questions--and promote it to the 450 clubs around the country. We will send 100 readers copies out to all major media, fiction blogs, and use facebook, Twitter and Tumblr to get the word out about the availability of this first trade paperback edit

This historical novel plunges its fictional characters into the thrilling, dangerous and often absurd world of Miami in the 1970s.This hilarious novel follows the Posner family--two Holocaust survivors and their young son--doing everything they can to avoid one another in Miami in 1972, the site of the Republican and Democratic political conventions, the rise of the counterculture, the Cold War, the desegregation of the old South. This is also the Miami of Gleason, Sinatra, Lansky, and I.B.Singer.