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The Purpose Advantage

How to Unlock New Ways of Doing Business

Jeff Fromm author

Format:Paperback

Publisher:Ideapress Publishing

Published:3rd Oct '19

Currently unavailable, our supplier has not provided us a restock date

The Purpose Advantage cover

In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers—building brand love and loyalty in the process.

ISBN: 9781940858999

Dimensions: unknown

Weight: unknown

145 pages